Submissions used to be the worst part of the search engine optimization process, at least for me.

Now, I can literally write this whole article in two words:

Pay Inclusion
Yep, there you have it. If you want to take the headache out of submissions and if you want to make things much easier for YOU, use pay inclusion!

It’s hard for someone like me to admit how powerful pay inclusion programs are, because I’ve been in this “game” long enough to remember when everything was free. So, moving into the pay realm has been a difficult thing to do.

However, the benefits of pay inclusion far outweigh the cost.

Benefits of Pay Inclusion

• Your pages are indexed much faster than submitting through free add URL or waiting for the spiders to find the pages on their own.
• By using pay inclusion, your pages are getting outside of the 95%+ spam that the engines say come through free add URL submissions.
• With pay inclusion, your pages are respidered on a very regular basis, depending on the engine. For example, Inktomi and Fast respider their pay inclusion pages every 48 hours.
• With pay inclusion, you never have to submit your pages again! As long as you continue to use pay inclusion, your pages will continue to get respidered based on each engine’s schedule.
• Because your pages are respidered on a regular basis without your doing one single thing to initiate this action, you can make changes to your pages today and begin to see the results of those changes within a week. If you didn’t use pay inclusion, you may not see the results of the changes for a month or two.
• If you use pay inclusion, you’re forming a “partnership” with the search engines, which I personally feel is important and very beneficial. You’re now outside of the realm of the millions of spammers, and that’s exactly where you want to be.
• Most of the pay inclusion programs offer some sort of submission reports.
• Pay inclusion programs are ideal for dynamically generated sites.

Now that we’ve looked at the benefits of pay inclusion, let's create an example to see how inexpensive it really is. Let’s say we have a brand new Web site, and we have three main pages that we want to submit through pay inclusion.

Pay Inclusion Programs
Inktomi
(Provides secondary search results to engines such as MSN and HotBot)
http://www.positiontech.com/directSubmit.htm

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Robin Nobles, Director of Training, Academy of Web Specialists,
(http://www.academywebspecialists.com) has trained several
thousand people in her online search engine marketing courses
(http://www.onlinewebtraining.com) and is the content provider
for (GRSeo) Search Engine Optimizer software (http://www.se-
optimizer.com). She also teaches 2-, 3-, and 5-day hands-on
search engine marketing workshops in locations across the globe
with Search Engine Workshops (http://www.searchengineworkshops.com).
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